Fresh croissant. Coffee. Toast. Vanilla. Now imagine eating these without the sense of smell!

Too often I see businesses depriving themselves of fully-fragrant communication tools. I don't want yours to be one of them.

I work with global brands to ensure they use not just words and images in their comms but music as well. In fact, I specialise in audial semiotics. Yet my portfolio features projects from various industries. Tech. Finance. Cosmetics. Health.

I thrive on projects that call for a multilevel combination of research and creation. For example, I worked on composing narratives for the following brand-awareness campaigns:

• Developed brand strategy for beauty brands to the markets of China, Gulf countries, African countries;
• Developed audio branding strategies for global markets (InDrive);
• Ski resort Rosa Khutor cultural landscape encoding;
• Eurovision 2021 finalist promotion in digital space: audio-semiotic research for building a comms strategy (visuals, social media narratives, body language guidelines);
• Gastro-semiotics research for FMCG packaging redesign;
• Launching audio-branding concept for a bank;
• Localising global brands.

I am a doctor in semiotics (PhD) and a full-time professor at the HSE University. Besides teaching applied research, I am also the Head of Market Research Center at the HSE. As a guest professor I give lectures at other universities (Taliinn University, Olomouc University, Veliky Novgorod University).

I am also a member of the International Association for Semiotic Studies, publish research papers and take part in international academic gatherings such as conferences and symposiums.